Millennials are the largest generation in the United States, and their influence continues to grow and be felt across industries. Health care is no exception. Traditional consumer health care experiences do not align with the mindsets, influences and habits of millennials —and health care brands must either adapt or be left behind.
In this episode, we meet with three millennials who are in different places in their professional lives, ranging from a college student an intern and a young professional, Rachel Day who is the host for today’s show. They join Heather Burton, Director of Marketing for HealthSparq, who is working to empower people to make smarter health care choices based on their individual benefits. They will share their experience with health care and are representative of some of the most game-changing ways millennials interact with the health care system.