There's a shift happening in many industries toward placing a greater focus on the consumer, but what if you're not sure who those consumers are and what they want or expect? That's where human-centered design comes in. It's an approach where businesses research consumer habits, expectations and experiences, and then use what they learned to improve their services and improve the way they interact with those consumers.
In this edition of HealthChangers, we'll be taking a look at one example of how human-centered design is playing out in health care. My guest is Nancy Vuckovic from Cambia Health Solutions. She shares consumer research and human-centered design principles and how they can change the way people experience health care.
You might have heard of Iron Chef, the popular cooking show where the competition is based on secret ingredients. The Iron Viz competition is like that, but with health care data. There’s often information buried within that data that can help in preventive care and in treating patients. But, the information is no use if people can’t access it or share it in an understandable way.
The visual software company ‘Tableau’ pioneered one way to tackle these issues. Teams at Iron Viz are given data and are tasked to create a “viz,” or visual, that can bring new insight to the data. Part of the idea is to have average people become a kind of “citizen data scientist.” Our guests in this episode of HealthChangers have brought this idea, and Iron Viz, to health care.