There's a shift happening in many industries toward placing a greater focus on the consumer, but what if you're not sure who those consumers are and what they want or expect? That's where human-centered design comes in. It's an approach where businesses research consumer habits, expectations and experiences, and then use what they learned to improve their services and improve the way they interact with those consumers.
In this edition of HealthChangers, we'll be taking a look at one example of how human-centered design is playing out in health care. My guest is Nancy Vuckovic from Cambia Health Solutions. She shares consumer research and human-centered design principles and how they can change the way people experience health care.